42537
« Home | How The Internet Is Changing Communication » | 7 Key Reasons To Keep Exercising » | When It Rains, It Pours: Creating a Plan » | Web Development » | Finding Homes in Paradise » | Sirius Satellite Radio Has Advantages Over Regular... » | Online Guide to Bulimia » | Smart Boards In The Classroom » | LG U8330 3G Contract Mobile Phone on 3 Mobile » | The Purpose of Yoga- Yogic Walking for Anxiety »
Sunday, December 23, 2007
Six Ways to Attract a Crowd at a Trade Show
Tom Hanks, Justin Timberlake, and hall of Fame NFL quarterback steve young were among the many celebrities participating in the Consumer Electronics show (CES) in Las Vegas in early January 2006. The show floor was 28 football fields worth of space with 2,500 trade show exhibitors vying for attention in 1.6 billion square feet of convention exhibits.
More and more trade show exhibitors are finding that a great way to get noticed is to introduce an element of show business into their trade show display appearance. According to technology industry analyst Rob Enderle, Each year theyve (CES) had more of a Hollywood presence and this year is the biggest year. At the CES, Intel hosted a performance by the Black Eyed Peas, Motorola featured the Foo Fighters and Verizon Wireless had hip hopping by Yellowcard and Maroon 5.
Celebrities and celebrity look-a-likes, athletes and former pros, comics, actors, musicians, and scantily clad booth babes all are attention-getters that can draw crowds of business prospects to your trade show booth.
Clients often ask how they can add glitz and pizzazz into their trade show display experience. Here are a few things to consider:
1.The obvious first step is to hire show stoppersthis can run the entire gamut from famous celebrities to clowns on stilts. Even your smiling, energetic and well trained booth staff can do the job of attracting attention.
2.Make your trade show exhibit exciting by incorporating movement, color, lights and action. practice what motion picture producers do when they yell into their bullhorns, Lights! Action! Gobo lights traveling across a tension fabric can provide changing color and mesmerizing interest. New technologies bring high drama to your trade show booth such as 3D video/laser image displays suspended above.
3.Display a sense of humor. Think Billy Crystal and have your trade show booth staff prepare a few funny things to say when they meet and greet attendees. Remember that humor sells and it also helps to break the ice and get your crew off to a friendly start.
4.Bring Internet access into your booth that showcases your professionally designed company website. Incorporate on a large backdrop screen robotics, holographics and waterscreen projections. Be sure to take into consideration your trade show exhibit suppliers advice and expertise on graphics, portability and trade show cost management.
5.Make your booth exhibit interactive so that you can involve people with a touch, feel, sight and sound experience. Experiential activity is better and longer lasting than passive involvement.
6.Provide exciting, fun giveawayslarge or small, everyone likes to win something. By offering a drawing on a glitzy prize perhaps a two night free stay at the luxury resort would make it fun for your trade show attendees to allow them to have the magic continue.
By thinking creatively you can take your trade show exhibit to another dimension. A show biz element brings the buzz to your trade show exhibit. And, remember, there is no business like show business.
Hatha Yoga Teacher Certification In Seattle
Posted by 22178 | 9:58 AM | E-mail this post 
Add a comment
Dec 17, 2007 Dec 18, 2007 Dec 19, 2007 Dec 20, 2007 Dec 21, 2007 Dec 22, 2007 Dec 23, 2007 Dec 24, 2007 Dec 25, 2007 Dec 26, 2007 Dec 27, 2007 Dec 29, 2007 Dec 30, 2007 Dec 31, 2007 Jan 1, 2008 Jan 2, 2008 Jan 3, 2008 Jan 4, 2008 Jan 5, 2008 Jan 6, 2008 Jan 7, 2008 Jan 8, 2008 Jan 9, 2008 Jan 10, 2008 Jan 11, 2008 Jan 12, 2008 Jan 13, 2008 Jan 14, 2008 Jan 15, 2008 Jan 16, 2008 Jan 17, 2008 Jan 18, 2008 Jan 19, 2008 Jan 20, 2008 Jan 21, 2008 Jan 22, 2008 Jan 23, 2008 Jan 24, 2008 Jan 25, 2008 Jan 27, 2008 Jan 28, 2008 Jan 29, 2008 Jan 30, 2008 Jan 31, 2008 Feb 1, 2008 Feb 2, 2008 Feb 4, 2008 Feb 6, 2008 Feb 7, 2008 Feb 8, 2008 Feb 9, 2008 Feb 10, 2008 Feb 11, 2008 Feb 12, 2008 Feb 13, 2008 Feb 14, 2008 Feb 15, 2008 Feb 16, 2008 Feb 18, 2008 Feb 19, 2008 Feb 20, 2008 Feb 21, 2008 Feb 22, 2008 Feb 23, 2008 Feb 25, 2008 Feb 26, 2008 Feb 27, 2008 Feb 28, 2008 Feb 29, 2008 Mar 1, 2008 Mar 2, 2008 Mar 3, 2008 Mar 4, 2008 Mar 5, 2008 Mar 6, 2008 Mar 7, 2008 Mar 8, 2008